Title: Director of Business Development & Global Outreach
B.S., Elon University, NC
B.S., ESB Business School, Germany
M.A., University of St. Gallen, Switzerland
Bettina joined the Business Network in 2021 as the director of Business Development and Global Outreach. In this role, she focuses on translating how the Network helps the supply chain grow, researching tangential industry sectors, and developing business outreach strategies. Bettina manages the Network presence at domestic and global trade shows and conferences and through the Global Gateway program, organizes U.S. delegations traveling abroad to enter the global supply chain and facilitate international connections.
Before joining the Network, Bettina lived in Germany and Switzerland for five years studying and working in marketing and sales in the pharmaceutical and FMCG industries. After moving to Richmond, Virginia in 2020, Bettina took interest in the growing U.S. offshore wind industry and joined Renewable Resources International. At RRI, she wrote U.S. offshore wind market reports to brief European industry stakeholders, as well as supply chain database structuring and creating presentation materials for webinars.
Bettina received a B.S. Degree in International Business from Elon University in North Carolina. After entering the Dual Degree Program at Elon, she moved to Germany and received a B.S. Degree in International Management from the ESB Business School. She received a Master’s Degree in Marketing, Services, and Communication Management from the University of St. Gallen in Switzerland.
Bettina enjoys spending time with family and friends. She loves travelling around the world, especially to taste the local cuisine. Fun fact: Bettina is an avid skiier- both water and snow!